Is This Leadership Question on Your Mind?

It happens every year. Around the second week in January, just when I am recovering from my holiday vacation, my lovely wife of 32 years will ask me a very pointed question. It is a question that comes from her desire to know me and connect more deeply with me. Her question is:

“Scott, what is your word for the year?”

The answer gives her peace about where I am in life. I do not see it as a nagging question. Her intention is not meanness, nor is it meant to put me on the spot, although, it is direct. Her intention is to to get me to focus. To be honest, I like the question, it is deeply reflective of where I am at the moment, and what I am thinking about our future.

If you read this column with any regularity, you know I like to talk and write on a number of leadership-oriented topics. I am interested in many things. I love sports, reading,  running and walking, and sitting around. I like sushi and steak (hamburgers are my favorite!) I listen to smooth jazz and “that Old Time Rock and Roll.” I love God, and people who screw up all the time. I guess you could say I am a classic Jack of all Trades, Master of None. I tend to bounce around a lot.

That said, it is totally fair that my wife wants to focus my attention. She deserves to know a single avenue I am going to go down in any given year. What am I going to concentrate on? What can she ask me about from time to time to see how I am doing?

In years past I have had words like:

Family Vacation Perform Read Persevere Wisdom

Last year my word was commit. I had a lot of business opportunities, and I really needed to focus on the next step to take in growing my business. The biggest need I had to meet as a leader was to commit to something and stick with the plan. I am the kind of guy who has an idea for a new book about twice a day, but who gets bored easily so that the book I thought about writing in the morning doesn’t seem nearly as interesting as the book I thought about writing in the afternoon.

2016 was a year I needed to commit to something and see it through to the end.

Powerful Leadership Question:

Why is having a Word For The Year such a powerful concept?

Perhaps the idea is best summed up by something I read recently about presidential inauguration speeches. After analyzing all the inauguration speeches given by the 44 U.S. presidents, researchers found an inverse correlation between the length of the speech given and the historical success of the president. In simple terms, the shorter the inaugural speech, the better the president. For example, Washington’s second speech came in at just 135 words. Jefferson, Jackson, Teddy Roosevelt, and Woodrow Wilson all are credited with short speeches. After a quick Google search, I found that the longest speech belongs to William Henry Harrison who spoke for 1 hour and 45 minutes using over 9,000 words. He also delivered the address in a snowstorm, came down with pneumonia, and died a week later.

Brevity Has its Benefits

A Word of the Year can be a pin-pointed theme for your year. These attributes are what I look for when I am choosing my Word of the Year.

  • Focused. This word keeps me grounded and centered. Since I have such an ability to stray off topic and chase rabbits down trails, The Word For the Year gives me a central point to return to often.
  • Measurable. I can easily set goals around my word of the year. This allows me to be intentional and look for examples of how I am displaying my commitment in my life.
  • Simple. Since it is only one word, I do not get distracted by complicated plot twists. It is easy for me to remember what I am trying to focus on in that given year.
  • Memorable. While I am not completely losing my mind (some on my staff might disagree with this,) I find that it is easier and more efficient to search my mind for one word I want to remember than for some phrase or quip.
  • Communicable. My word of the year is easy for me to communicate to others. The message is much less likely to get lost in translation if I keep my thoughts to one word.

My Word for 2017

This year the focus of my leadership life is contentment.

What is the first thing that comes to mind when you hear this word? Lazy? Complacent? Comfortable? Peaceful?

For some, this word probably sends shivers up your spine. You may be saying something like, “interesting word for a guy who runs his own business!”

However, when I was researching this word I started with its definition. Contentment is defined as a state of happiness and satisfaction. This does not mean that I stop trying, it does not mean I won't try my very best. In our company, we have adopted a verse from the Bible that says, “Whatever you do, work at it as for the Lord and not for men.” It reminds us that we need to have an attitude that reflects the work we do, which has an element of spirituality to it.

So, in no way does the word contentment mean complacent, or indifferent, or even comfortable!

What it does mean to me is that at the end of the day, when I finish the work I set out to do, or even if I don't get everything done that I hope to….I will be content. When I really want to meet with someone for an hour, but who only has 15 minutes instead, I will be content with the time I get. If I put a bid in on a project I really want to do and I don’t get the work, I will be content.

My real goal here is to put my very best effort in, knowing that I can be happy knowing I did my best. I don’t think contentment excludes self-examining where I could do better, nor does it mean accepting mediocrity. That is not my best. I will NOT be content if I do something without giving it my all.

The reason I chose contentment as my word of the year is to remind me that if I have done a good job, finished the race, and done the best I could with the talent and effort I have, then I should be content.


What is your word of the year? Have you ever thought through something like this? What kind of focus would this bring to your leadership life if you committed yourself to defining your year by one thing? Comment with your word and definition below so that we can connect throughout the year about how our words of the year are shaping us in 2017!